Aim: Create a logo that identifies who you are as an individual. This is one page of idea refinement for my personal logo design. The final design is featured far right. Illustrator.
Aim: Promote Kleenex Mansize Tissues for men. Tagline: 'He Knows What's Up!' Execution: An hyperbole of the product offering with a sketch of a man flying his gigantic tissue across the sky.
Aim: Promote Nudie's 'nothing but' range in a creative & engaging way, keeping synonymous with Nudie's cheeky & fun personality. Tagline: 'enter the nudie-verse,' a light-hearted play on words. This was our billboard execution, which I created using coloured pencils to generate that child-like vibe.
Aim: Create your own unique typeface and provide a context it could be used in. Typeface: 'Speak Up,’ created using bubble lettering with serifs to craft a speech bubble look. Context: Counselling services.
Challenge: Alleviate violence & vandalism at football games in Sao Paulo, Brazil using Ben & Jerry's ice cream. Tagline: 'Keep Your Cool' We provided free refills at football games to keep everyone refreshed & relaxed.
Aim: Promote the unique benefits of tinder using mostly copy. Insight: Tinder doesn't let you know if you've been rejected, so there are no hurt feelings. Copywriting, Photoshop.